A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Year of publication: |
2021
|
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Authors: | Wang, Yun ; Deng, Qi ; Rod, Michel ; Ji, Shaobo |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 6, p. 471-491
|
Subject: | interdisciplinary research | literature review | marketing intelligence | Social media analytics | Social Web | Social web | Marktforschung | Market research | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
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