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~person:"Dennis, Charles"
~type_genre:"Case study"
~type_genre:"Handbook"
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Journal of marketing management : MM
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ECONIS (ZBW)
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
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2
The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
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