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Creativity and stakeholders' engagement in open innovation : design for knowledge translation in technology-intensive enterprises

Secundo, Giustina; Del Vecchio, Pasquale; Simeone, Luca; … - In: Journal of business research : JBR 119 (2020), pp. 272-282

Persistent link: https://www.econbiz.de/10012416977

Adopting a design approach to translate needs and interests of stakeholders in academic entrepreneurship : the MIT Senseable City Lab case

Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Technovation : the international journal of … 64/65 (2017), pp. 58-67

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Knowledge translation mechanisms in open innovation : the role of design in R&D projects

Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Journal of knowledge management 21 (2017) 6, pp. 1406-1429

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The potential of design-driven foresight to support strategy articulation through experiential learning

Simeone, Luca; D'Ippolito, Beatrice - In: Long range planning : LRP ; international journal of … 55 (2022) 6, pp. 1-19

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Knowledge translation mechanisms in open innovation: the role of design in R&D projects

Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Journal of Knowledge Management 21 (2017) 6, pp. 1406-1429

Purpose This paper aims to investigate the role of design as a knowledge translation mechanism in R&D-oriented open … innovation. In particular, the paper intends to look at how design can be used as a means of knowledge transfer among various … the boundaries of a high number of organizations. Design/methodology/approach The paper combines the insights from theory …

Persistent link: https://www.econbiz.de/10014881061

Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65

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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions

Dens, Nathalie; Pelsmacker, Patrick de; Puttemans, Bianca - In: Breaking new ground in theory and practice, (pp. 343-357). 2011

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Self-brand congruity and brand communication

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014

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Measuring the role of uniqueness and consistency to develop effective advertising

Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504

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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness

Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782

Persistent link: https://www.econbiz.de/10012260275