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~person:"Dens, Nathalie"
~person:"Srivastava, R. K."
~subject:"Brand extension"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Brand extension
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Dens, Nathalie
Srivastava, R. K.
Keller, Kevin Lane
14
Wheeler, Alina
12
De Chernatony, Leslie
11
Gierl, Heribert
9
Huber, Frank
9
Pipek, Volkmar
9
Romaniuk, Jenni
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D'Ippolito, Beatrice
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Leimeister, Jan Marco
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Pelsmacker, Patrick de
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Hayes, Jameson L.
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International journal of advertising : the quarterly review of marketing communications
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of comparative management
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
12
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
3
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
5
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
8
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
9
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
10
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
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