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~person:"Dens, Nathalie"
~person:"Srivastava, R. K."
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
~subject:"brand attitude"
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Design
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brand attitude
Brand management
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20
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20
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Dens, Nathalie
Srivastava, R. K.
Wheeler, Alina
11
De Chernatony, Leslie
9
Pipek, Volkmar
9
Gierl, Heribert
8
Kumar, Vijay
8
Pelsmacker, Patrick de
8
Romaniuk, Jenni
8
D'Ippolito, Beatrice
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Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
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6
Brunner, Christian Boris
6
Eisend, Martin
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Septianto, Felix
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Straker, Karla
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Voorveld, Hilde
6
Wrigley, Cara
6
Burmann, Christoph
5
Christodoulides, George
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Foroudi, Pantea
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Ko, Eunju
5
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Schiuma, Giovanni
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Simeone, Luca
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4
Bruce, Margaret
4
Bucolo, Sam
4
Celhay, Franck
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International journal of advertising : the quarterly review of marketing communications
4
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the review of marketing communications
1
International journal of comparative management
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
2
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
6
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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