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~person:"Dens, Nathalie"
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Advertising effects
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Dens, Nathalie
Pelsmacker, Patrick de
160
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Moons, Ingrid
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Van den Bergh, Joeri
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Jegers, Marc
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Purnawirawan, Nathalia
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Cuyvers, Ludo
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Verhellen, Yann
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Barbarossa, Camilla
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De Cannière, Marie Hélène
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Willemé, Peter
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Avramova, Yana R.
5
De Keyzer, Freya
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Goos, Peter
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Viviers, Wilma
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Aleksandrovs, Leonids
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Daems, Kristien
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Dahl, Stephan
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De Meulenaer, Sarah
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Eagle, Lynne C.
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Faseur, Tine
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Taylor, Charles Raymond
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Buzeta, Cristian
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Cornelis, Erlinde
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Millan, Elena
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Muller, Marié-Luce
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International journal of advertising : the quarterly review of marketing communications
10
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising in new formats and media : current research and implications for marketers
1
Applied Stochastic Models in Business and Industry
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
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International marketing review
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of nonprofit & public sector marketing
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Online Information Review
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
2
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
3
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
8
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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