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Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian; Poncin, Ingrid; Droulers, Olivier; … - In: Recherche et applications en marketing 27 (2012) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
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Commercials as Context for Other Commercials
Poncin, Ingrid; Derbaix, Christian - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
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Commercials as Context for Other Commercials
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
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Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49
Persistent link: https://www.econbiz.de/10003892005