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~person:"Dewnarain, Senika"
~person:"Sarkar, Abhigyan"
~subject:"Brand management"
~type:"article"
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Brand management
Beziehungsmarketing
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Dewnarain, Senika
Sarkar, Abhigyan
Han, Heesup
8
Dawes, John
7
Khan, Imran
6
Kim, Jinkyung Jenny
5
Rahman, Zillur
5
Augusto, Mário Gomes
4
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4
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Kumar, Vikas
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Melewar, T. C.
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Ramakrishnan, Ruchika
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Journal of hospitality marketing & management
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Asia Pacific journal of marketing and logistics
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Journal of marketing for higher education
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The marketing review
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ECONIS (ZBW)
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
3
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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