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A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J. - In: Journal of euromarketing 1 (1991) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
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New product development in new ventures : the quest for resources
Bolumole, Yemisi A.; Calantone, Roger J.; Di Benedetto, … - In: International journal of production research 53 (2015) 8, pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
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Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.; Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
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Successful industrial product innovation : an integrative literature review
Calantone, Roger J. - 1990 - 1. publ.
Persistent link: https://www.econbiz.de/10013391732