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~person:"Diamantopoulos, Adamantios"
~subject:"Einzelhandel"
~subject:"Markenartikel"
~subject:"Markenführung"
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Einzelhandel
Markenartikel
Markenführung
Consumer behaviour
49
Konsumentenverhalten
43
Brand image
28
Markenimage
26
Designation of origin
20
Herkunftsbezeichnung
20
Brand management
19
Brand
15
International marketing
12
Internationales Marketing
12
Advertising effects
5
Werbewirkung
5
Emotion
4
Market research
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Perceived brand globalness
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Cluster analysis
2
Clusteranalyse
2
Consumer behavior
2
Consumer dispositions
2
Consumer-brand relationships
2
Coronavirus
2
Country image
2
Country of origin
2
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13
Free
1
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Article
21
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Article in journal
21
Aufsatz in Zeitschrift
21
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English
21
Author
All
Diamantopoulos, Adamantios
Keller, Kevin Lane
44
Loureiro, Sandra Maria Correia
40
Phau, Ian
39
Burmann, Christoph
38
Sattler, Henrik
38
De Chernatony, Leslie
36
Melewar, T. C.
34
Huber, Frank
33
Ko, Eunju
33
Esch, Franz-Rudolf
32
Bruhn, Manfred
31
Bang, Nguyen
30
Baumgarth, Carsten
30
Grewal, Dhruv
29
Dawes, John
28
Fournier, Susan
28
Bauer, Hans H.
27
Sarkar, Abhigyan
26
Gázquez-Abad, Juan Carlos
25
Han, Heesup
25
Swoboda, Bernhard
25
Chintagunta, Pradeep K.
24
Rajagopal
24
Wiedmann, Klaus-Peter
24
Bronnenberg, Bart J.
23
Meffert, Heribert
23
Pantano, Eleonora
23
Japutra, Arnold
22
Martínez-López, Francisco J.
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Das, Gopal
21
Hruschka, Harald
21
MacInnis, Deborah J.
21
Paul, Justin
21
Gijsbrechts, Els
20
Guzman, Francisco
20
Hollebeek, Linda D.
20
Khan, Imran
20
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Journal of international marketing
8
Journal of business research : JBR
7
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
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1
Brand
origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
8
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
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