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~person:"Diamantopoulos, Adamantios"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Markenimage"
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Einzelhandel
Markenführung
Markenimage
Consumer behaviour
49
Konsumentenverhalten
43
Brand image
28
Designation of origin
20
Herkunftsbezeichnung
20
Brand management
19
Brand
15
Markenartikel
15
International marketing
12
Internationales Marketing
12
Advertising effects
5
Werbewirkung
5
Emotion
4
Market research
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Perceived brand globalness
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Cluster analysis
2
Clusteranalyse
2
Consumer behavior
2
Consumer dispositions
2
Consumer-brand relationships
2
Coronavirus
2
Country image
2
Country of origin
2
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Undetermined
16
Free
1
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Diamantopoulos, Adamantios
Phau, Ian
42
Loureiro, Sandra Maria Correia
41
Keller, Kevin Lane
36
Burmann, Christoph
35
Melewar, T. C.
35
Bang, Nguyen
31
Han, Heesup
30
Ko, Eunju
30
Grewal, Dhruv
29
Huber, Frank
28
Baumgarth, Carsten
26
Esch, Franz-Rudolf
26
Wiedmann, Klaus-Peter
26
De Chernatony, Leslie
25
Sarkar, Abhigyan
25
Bauer, Hans H.
24
Gázquez-Abad, Juan Carlos
24
Rajagopal
24
Swoboda, Bernhard
24
Das, Gopal
23
Hollebeek, Linda D.
23
Pantano, Eleonora
23
Paul, Justin
23
Veloutsou, Cleopatra
23
Guzman, Francisco
22
Japutra, Arnold
22
Dawes, John
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Usman, Osly
21
Khan, Imran
20
Rahman, Zillur
20
Romaniuk, Jenni
20
Sattler, Henrik
20
Schramm-Klein, Hanna
20
Christodoulides, George
19
Gierl, Heribert
19
Gijsbrechts, Els
19
Sarkar, Juhi Gahlot
19
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Published in...
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Journal of business research : JBR
12
Journal of international marketing
7
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
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1
Brand
origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
8
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
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