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~person:"Diamantopoulos, Adamantios"
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Diamantopoulos, Adamantios
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Hruschka, Harald
48
Herrmann, Andreas
45
Huber, Frank
44
Sattler, Henrik
44
Hildebrandt, Lutz
41
Green, Paul E.
40
Bauer, Hans H.
35
Berekoven, Ludwig
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Bruhn, Manfred
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Decker, Reinhold
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34
Wildner, Raimund
34
De Chernatony, Leslie
33
Keller, Kevin Lane
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32
Meffert, Heribert
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29
Burmann, Christoph
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Esch, Franz-Rudolf
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Kumar, V.
29
Lehmann, Donald R.
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28
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27
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26
Eckert, Werner
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25
Kamakura, Wagner A.
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1
Brand
origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole
;
Diamantopoulos, Adamantios
; …
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
Saved in:
8
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
9
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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