Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Year of publication: |
2012
|
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Authors: | Koschate-Fischer, Nicole ; Diamantopoulos, Adamantios ; Oldenkotte, Katharina |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 1, p. 19-41
|
Subject: | Herkunftsbezeichnung | Designation of origin | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand |
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