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~person:"Diehl, Sandra"
~person:"Gierl, Heribert"
~person:"Kenkel, Donald Scott"
~subject:"Pharmaceuticals"
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Pharmaceuticals
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55
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52
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Diehl, Sandra
Gierl, Heribert
Kenkel, Donald Scott
Avery, Rosemary J.
8
Lillard, Dean R.
8
Mathios, Alan D.
8
Dave, Dhaval
6
Kuhn, Michael
6
Brekke, Kurt R.
5
Iizuka, Toshiaki
5
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5
Saffer, Henry
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Sood, Neeraj
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David, Guy
4
Douven, Rudy
4
Ellison, Glenn
4
Ellison, Sara Fisher
4
Fogel, Joshua
4
Ishida, Junichiro
4
Ju, Ilwoo
4
Kenkel, Donald
4
Lakdawalla, Darius
4
Markowitz, Sara
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
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4
Windmeijer, Frank
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3
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3
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3
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3
Sullivan, Helen W.
3
Terlutter, Ralf
3
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3
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International journal of advertising : the quarterly review of marketing communications
3
Working paper / National Bureau of Economic Research, Inc.
2
Cross-cultural buyer behavior
1
Cutting edge international research
1
Journal of political economy
1
Journal of regulatory economics
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ECONIS (ZBW)
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Private profits and public health : does advertising smoking cessation products encourage smokers to quit?
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003283693
Saved in:
2
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
3
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
- In:
Journal of regulatory economics
31
(
2007
)
2
,
pp. 185-208
Persistent link: https://www.econbiz.de/10003439350
Saved in:
4
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
5
Private profits and public health : does advertising of smoking cessation products encourage smokers to quit?
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
- In:
Journal of political economy
115
(
2007
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10003521403
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
7
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
8
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
9
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
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