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Skepticism toward pharmaceutical advertising in the US and Germany

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007

Persistent link: https://www.econbiz.de/10003478103

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010

Persistent link: https://www.econbiz.de/10003985205

Media and convergence management

Diehl, Sandra (ed.); Karmasin, Matthias (contributor) - 2013

Persistent link: https://www.econbiz.de/10009760127

Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 99-131

Persistent link: https://www.econbiz.de/10003736347

Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974

Persistent link: https://www.econbiz.de/10011859158

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 718-748

Persistent link: https://www.econbiz.de/10012492566

Media and Convergence Management

Diehl, Sandra - 2013

Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook

Persistent link: https://www.econbiz.de/10014016711