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~person:"Diehl, Sandra"
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Diehl, Sandra
Neumark, David
289
Glaeser, Edward L.
288
Freeman, Richard B.
275
Poterba, James M.
254
Heckman, James J.
241
Auerbach, Alan J.
234
Cebula, Richard J.
220
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215
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213
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205
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194
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Hamermesh, Daniel S.
193
Mitchell, Olivia S.
193
Stulz, René M.
191
Hanson, Gordon H.
188
Haltiwanger, John C.
186
Wise, David A.
182
Viscusi, W. Kip
180
Caporale, Guglielmo Maria
179
Borjas, George J.
172
Slemrod, Joel
172
Fairlie, Robert W.
164
Currie, Janet M.
163
Card, David E.
162
Chiswick, Barry R.
159
Gil-Alaña, Luis A.
159
Friedman, Benjamin M.
157
Lipsey, Robert E.
156
Acemoglu, Daron
153
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152
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International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
1
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
12
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
2
Responses to CSR appeals in non-prescription drug ads : evidence from Brazil and the United States
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Corporate social responsibility and corporate …
,
(pp. 133-155)
.
2017
Persistent link: https://www.econbiz.de/10011770451
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
5
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
6
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
7
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
8
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
9
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
10
Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter
;
Diehl, Sandra
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 245-273)
.
2006
Persistent link: https://www.econbiz.de/10003415952
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