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~person:"Diehl, Sandra"
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Werbung
23
Advertising
20
Advertising effects
15
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10
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10
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Diehl, Sandra
Asongu, Simplice
77
Kaiser, Harry M.
67
Eisend, Martin
48
Haucap, Justus
41
Kind, Hans Jarle
41
Taylor, Charles Raymond
40
Anderson, Simon P.
39
Pelsmacker, Patrick de
37
Okazaki, Shintaro
32
Gerpott, Torsten J.
30
Kruse, Jörn
29
Nickel, Volker
29
Pflaum, Dieter
29
Gierl, Heribert
28
Nilssen, Tore
28
Septianto, Felix
28
Wilbur, Kenneth C.
28
Rosengren, Sara
27
Saffer, Henry
27
Whalley, Jason
27
Grzybowski, Lukasz
26
Ivaldi, Marc
26
Markendahl, Jan
26
Dewenter, Ralf
25
Pepels, Werner
25
Sørgard, Lars
25
Valletti, Tommaso M.
25
Zaccour, Georges
25
Bohlin, Erik
24
Heimeshoff, Ulrich
24
Hundhausen, Carl
24
Sethi, Suresh
24
Sutherland, Ewan
24
Bruhn, Manfred
23
Dahlén, Micael
23
Esch, Franz-Rudolf
23
Ghose, Anindya
23
Kinnucan, Henry W.
22
Schweiger, Günter
22
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
4
SpringerLink / Bücher
3
International journal of advertising : the review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
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1
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1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
4
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
5
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
6
A multi-country examination of hard-sell and soft-sell
advertising
: comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
7
Media and convergence management
Diehl, Sandra
(
ed.
);
Karmasin, Matthias
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009760127
Saved in:
8
Advertising
and communication : proceedings 4th International Conference on Research in
Advertising
(ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
9
Consumer responses towards non-prescription and presciption drug
advertising
in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
10
Skepticism toward pharmaceutical
advertising
in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
1
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