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Through the looking glass : The factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & Marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10012083930
Cover Image
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104