Through the looking glass : The factors that influence consumer trust and distrust in brands
Year of publication: |
2018
|
---|---|
Authors: | Mal, Carmen Iuliana ; Davies, Gary ; Diers-Lawson, Audra |
Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 12 (27.09.), p. 936-947
|
Publisher: |
Wiley |
Saved in:
Online Resource
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