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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
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A cluster analysis approach to grouping Indian women professionals
Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 8 (2014) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10010400977
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Consumption of organic food products : an emerging market perspective
Sondhi, Neena - In: International journal of management practice : IJMP 10 (2017) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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How to avoid random market segmentation solutions
Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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Mapping the luxury purchase intentions of the counterfeit luxury buyers
Sondhi, Neena - In: International journal of management practice : IJMP 12 (2019) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10012140329
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Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena; Chawla, Deepak - In: Journal of food products marketing 23 (2017) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016