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Required sample sizes for data-driven market segmentation analyses in tourism

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306

Persistent link: https://www.econbiz.de/10010358310

Word-of-mouth segments : online, offline, visual or verbal?

Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492

Persistent link: https://www.econbiz.de/10011458626

On the heterogeneity of preferences for disability services

Randle, Melanie; Grün, Bettina; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10014234434

To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions

Dolnicar, Sara; Freitag, R.; Randle, Melanie J. - 2005

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches as there is neither sufficient and undistorted real market data available...

Persistent link: https://www.econbiz.de/10009457493

Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)

Dolnicar, Sara - 2001

Perceptions based market segmentation (PBMS) is a simple framework for market structure analysis integrating the issues … brand images (among men) that go far beyond analysis of average perceptions for each brand over all respondents. …

Persistent link: https://www.econbiz.de/10009457660

Are green tourists a managerially useful target segment?

Dolnicar, Sara; Matus, Katrina - In: Journal of hospitality & leisure marketing : the … 17 (2008) 3/4, pp. 314-334

Persistent link: https://www.econbiz.de/10003790252

Methodological reasons for the theory/practice divide in market segmentation

Dolnicar, Sara; Lazarevski, Katie - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 357-373

Persistent link: https://www.econbiz.de/10003838549

An investigation of tourists' patterns of obligation to protect the environment

Dolnicar, Sara; Leisch, Friedrich - In: Journal of travel research : a quarterly publication of … 46 (2008) 4, pp. 381-391

Persistent link: https://www.econbiz.de/10003860920

Not just any volunteers : segmenting the market to attract the high contributors

Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 271-282

Persistent link: https://www.econbiz.de/10003893353

Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future

Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203

Persistent link: https://www.econbiz.de/10003901754