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Does one size fit all? : the suitability of answer formats for different constructs measured

Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10003886478

"Translating" between survey answer formats

Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306

Persistent link: https://www.econbiz.de/10009756050

Dynamic, interactive survey questions can increase survey data quality

Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699

Persistent link: https://www.econbiz.de/10010246307

Asking good survey questions

Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 551-574

Persistent link: https://www.econbiz.de/10009791055

Using graphical statistics to better understand market segmentation solutions

Dolnicar, Sara; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10010347870

Increasing sample size compensates for data problems in segmentation studies

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999

Persistent link: https://www.econbiz.de/10011436388

An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue

Solnet, David; Boztuğ, Yasemin; Dolnicar, Sara - In: International journal of hospitality management 56 (2016), pp. 119-125

Persistent link: https://www.econbiz.de/10011521743

The low stability of brand-attribute associations is a partly due to market research methodology

Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108

Persistent link: https://www.econbiz.de/10003735957

Kongreß- und Incentivetourismus : nützt Österreich seine Marktchancen? : Protokolle des internationalen ÖGAF-Symposiums

Dolnicar, Sara (ed.) - 1997

Persistent link: https://www.econbiz.de/10001843044

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - 2018

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

Persistent link: https://www.econbiz.de/10012395874