The low stability of brand-attribute associations is a partly due to market research methodology
Year of publication: |
2008
|
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Authors: | Dolnicar, Sara ; Rossiter, John R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 2, p. 104-108
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Subject: | Markenartikel | Brand | Markenführung | Brand management | Marktforschung | Market research |
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