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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
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Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun; Deng, Nianqi; Qian, Yi; Dong, Xuebing - In: Journal of business ethics : JBE 175 (2022) 2, pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
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Exploring the effectiveness of China's dual credit policy in a differentiated automobile market when some consumers are environmentally aware
Fulan, Wu; Li, Pei; Dong, Xuebing; Lu, Yuanzhu - In: Energy economics 111 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013350055