Donkers, Bas; Franses, Philip Hans; Verhoef, Peter - Erasmus Research Institute of Management (ERIM), … - 2001
Marketing problems sometimes concern the analysis of dichotomous variables, like for example ``buy'' and ``not buy'' and ``respond'' and ``not respond''. It can happen that one outcome strongly outnumbers the other, for example when many households do not respond (to a direct mailing, for...