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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of Business Research 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10005473599
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of business research : JBR 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10006714955
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C OPTIMAL ALLOCATION - Benchmarking marketing productivity using data envelopment analysis Cb:140
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Operations research, Management science : OR MS ; the … 46 (2006) 2, pp. 157-158
Persistent link: https://www.econbiz.de/10007269580
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10009878488