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The myth of globalization
Douglas, Susan P. - In: The Columbia journal of world business : publ. … 22 (1987) 4, pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
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Environmental facrors and marketing practices
Douglas, Susan P.; Wind, Yoram - In: European journal of marketing : EJM 7 (1973/74) 3, pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; V. Perlmutter, Howard - In: Journal of marketing 37 (1973) 2, pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
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International market segmentation
Wind, Yoram; Douglas, Susan P. - In: European journal of marketing : EJM 6 (1972) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
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Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram; Douglas, Susan P. - 1968 - Rev
Persistent link: https://www.econbiz.de/10003012466
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2006
Persistent link: https://www.econbiz.de/10003410968
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2007
Persistent link: https://www.econbiz.de/10003555031