The myth of globalization
Susan P. Douglas ; Yoram Wind
| Year of publication: |
1987
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|---|---|
| Authors: | Douglas, Susan P. |
| Other Persons: | Wind, Yoram (contributor) |
| Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 22.1987, 4, p. 19-29
|
| Subject: | Internationales Marketing | International marketing |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001054686