Innovation is declared as key to success in increasing competition. This study explores the innovation activities of German wineries. A multi-case survey of 25 wineries shows rich innovation portfolios with diverse activities. The innovation activities of the wineries indicate diminishing...

Winning business models increasingly build on stronger integration of clients in the world of production. Empirical evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers allowed to explore presuming interest with...

Innovation is declared as key to success in increasing competition. This study explores the innovation activities of German wineries. A multi-case survey of 25 wineries shows rich innovation portfolios with diverse activities. The innovation activities of the wineries indicate diminishing...

Winning business models increasingly build on stronger integration of clients in the world of production. Empirical evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers allowed to explore presuming interest with...