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eWOM: The impact of customer-t...
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Du, Ding
Osmonbekov, Talai
35
Gruen, Thomas W.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
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