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Evaluating sport club board performance : a customer perspective

McDonald, Heath; Sherry, Emma - In: Journal of sport management : the official journal of … 24 (2010) 5, pp. 524-543

Persistent link: https://www.econbiz.de/10008737664

The factors influencing churn rates among season ticket holders : an empirical analysis

McDonald, Heath - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 676-701

Persistent link: https://www.econbiz.de/10008825838

Examining the longitudinal structure, stability, and dimensional interrelationships of team identification

Lock, Daniel; Funk, Daniel C.; Doyle, Jason P.; … - In: Journal of sport management : the official journal of … 28 (2014) 2, pp. 119-135

Persistent link: https://www.econbiz.de/10010371651

The development and change of brand associations and their influence on team loyalty over time

Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10011489217

Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior

McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309

Persistent link: https://www.econbiz.de/10010401077

Predicting which season ticket holders will renew oand which will not

McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10010482285

Predicting season ticket holder retention using rich behavioral data

Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439

Persistent link: https://www.econbiz.de/10012651050

Built to last : relationship quality management for season ticket holders

Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384

Persistent link: https://www.econbiz.de/10012256487

Female season ticket holders : how their satisfaction is derived differently from males

McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174

Persistent link: https://www.econbiz.de/10011890879

Leveraging fans' global football allegiances to build domestic league support

McDonald, Heath; Karg, Adam J.; Lock, Daniel - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 67-89

this paper is to examine how interest in overseas football (soccer) leagues played a symbiotic role in the successful … ticket holders. Specific attention is paid to fans' previous interest and exposure to football, which is then related to …

Persistent link: https://www.econbiz.de/10014674693