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Do digital video recorders influence sales?
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - In: The quarterly journal of economics 130 (2015) 4, pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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State dependance and alternative explanations for consumer inertia
Dubé, Jean-Pierre; Hitsch, Güenter J.; Rossi, Peter E. - In: The Rand journal of economics 41 (2010) 3, pp. 417-445
Persistent link: https://www.econbiz.de/10009237727
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - In: Marketing science 41 (2022) 4, pp. 282-304
Persistent link: https://www.econbiz.de/10013363981