For many consumer packaged goods products, researchers have documented inertia in brand choice, a form of persistence whereby consumers have a higher probability of choosing a product that they have purchased in the past. We show that the finding of inertia is robust to flexible controls for...

There is substantial literature documenting the presence of state-dependent utility with packaged goods data. Typically, a form of brand loyalty is detected whereby there is a higher probability of purchasing the same brand as has been purchased in the recent past. The economic significance of...

For many consumer packaged goods products, researchers have documented a form of state dependence whereby consumers become "loyal" to products they have consumed in the past. That is, consumers behave as though there is a utility premium from continuing to purchase the same product as they have...

Front Cover -- Handbook of the Economics of Marketing, Volume 1 -- Copyright -- Contents -- Contributors -- Preface -- 1 Microeconometric models of consumer demand -- 1 Introduction -- 2 Empirical regularities in shopping behavior: The CPG laboratory -- 3 The neoclassical derivation of an...