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Duhan, Dale F
Sandvik, Kåre
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International journal of advertising : the quarterly review of marketing communications
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Outcomes of advertiser-agency relationships: The form and the role of cooperation
Duhan, Dale F
;
Sandvik, Kåre
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-921
Persistent link: https://www.econbiz.de/10008344084
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