//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
263
Konsumentenverhalten
263
Brand management
61
Markenführung
61
Beziehungsmarketing
51
Relationship marketing
51
Brand image
49
Markenimage
49
Brand
38
Markenartikel
37
Advertising effects
35
Social Web
35
Social web
35
Werbewirkung
35
Internet marketing
31
Online-Marketing
31
Viral marketing
24
Virales Marketing
24
Emotion
23
Advertising
22
Werbung
22
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
19
Kundenzufriedenheit
19
Theorie
19
Theory
19
Deutschland
18
Germany
18
Online retailing
17
Online-Handel
17
Marketing management
14
Marketingmanagement
14
Einzelhandel
13
Retail trade
13
Dienstleistungsqualität
12
Preismanagement
12
Pricing strategy
12
Service quality
12
Confidence
11
more ...
less ...
Online availability
All
Undetermined
132
Free
18
Type of publication
All
Article
247
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
226
Aufsatz in Zeitschrift
226
Aufsatz im Buch
22
Book section
22
Hochschulschrift
10
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
Thesis
6
Aufsatzsammlung
5
Arbeitspapier
3
Working Paper
3
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Firmeninformation
1
Reprint
1
more ...
less ...
Language
All
English
237
German
38
Author
All
Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Ko, Eunju
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
more ...
less ...
Institution
All
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Psychology & marketing
10
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Information systems management
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
more ...
less ...
Source
All
ECONIS (ZBW)
275
Showing
271
-
275
of
275
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
271
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
272
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
273
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
274
Green
brand
identity and B2B channel partners' tactical green marketing orientation : moderating effect of
brand
governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
275
Overview of the
brand
journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
First
Prev
19
20
21
22
23
24
25
26
27
28
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->