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Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
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Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: International journal of Indian culture and business … 10 (2015) 3, pp. 367-389
Persistent link: https://www.econbiz.de/10011514132
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Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter; Kumar, Vinod; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 8 (2014) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
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Innovation adoption attributes : a review and synthesis of research findings
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: European journal of innovation management : EJIM 17 (2014) 3, pp. 327-348
Persistent link: https://www.econbiz.de/10010401139