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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
67
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67
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19
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19
Internet marketing
15
Online-Marketing
15
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14
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English
69
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Dwivedi, Yogesh Kumar
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
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Journal of business research : JBR
10
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
6
European journal of marketing : EJM
5
Information systems management
4
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
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2
International journal of bank marketing
2
Asia Pacific journal of marketing and logistics
1
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1
Chandos social media series
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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1
Journal of financial services marketing : JFSM
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Operations management research : OMR ; advancing practice through theory
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ECONIS (ZBW)
69
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1
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69
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1
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
4
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
10
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
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