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Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
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Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
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Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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Jordanian consumers' adoption of telebanking : Influence of perceived usefulness, trust and self-efficacy
Alalwan, Ali Abdallah; Dwivedi, Yogesh Kumar; Rana, … - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 690-709
Persistent link: https://www.econbiz.de/10011606389
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017
Persistent link: https://www.econbiz.de/10011570193
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IRCTC mobile ticketing adoption in an Indian context
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: International journal of Indian culture and business … 11 (2015) 2, pp. 155-183
Persistent link: https://www.econbiz.de/10011588536
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Exploring consumer adoption of proximity mobile payments
Slade, Emma; Williams, Michael D.; Dwivedi, Yogesh Kumar; … - In: Journal of strategic marketing 23 (2015) 3, pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
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Empirical examination of the role of three sets of innovation attributes for determining adoption of IRCTC mobile ticketing service
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: Information systems management 32 (2015) 2, pp. 153-173
Persistent link: https://www.econbiz.de/10011307906
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Consumer adoption of self-service technologies in the context of the Jordanian banking industry : examining the moderating role of channel types
Baabdullah, Abdullah Mohammed; Rana, Nripendra P.; … - In: Information systems management 36 (2019) 4, pp. 286-305
Persistent link: https://www.econbiz.de/10012199491
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4
Persistent link: https://www.econbiz.de/10012171954