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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
67
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67
Innovation adoption
19
Innovationsakzeptanz
19
Internet marketing
16
Online-Marketing
16
Social Web
14
Social web
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adoption
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English
73
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Dwivedi, Yogesh Kumar
Bruhn, Manfred
169
Kotler, Philip
151
Huber, Frank
135
Bauer, Hans H.
118
Herrmann, Andreas
117
Han, Heesup
115
Belk, Russell W.
114
Homburg, Christian
113
Sheth, Jagdish N.
111
Wiedmann, Klaus-Peter
109
Grunert, Klaus G.
101
Mattila, Anna S.
99
Lusk, Jayson L.
93
Gierl, Heribert
91
Meffert, Heribert
90
Phau, Ian
87
Grewal, Dhruv
79
Usman, Osly
76
Bagozzi, Richard P.
75
Foxall, Gordon R.
75
Rajagopal
75
Stavins, Joanna
73
Keller, Kevin Lane
71
Wansink, Brian
70
Khare, Arpita
69
Pepels, Werner
69
Loureiro, Sandra Maria Correia
68
Pelsmacker, Patrick de
68
Kumar, V.
67
Nayga, Rodolfo M.
67
Agarwal, Sumit
66
Septianto, Felix
66
Vrontis, Demetris
66
Paul, Justin
65
Verhoef, Peter C.
65
Chintagunta, Pradeep K.
61
Helm, Roland
61
Ko, Eunju
60
Tomczak, Torsten
60
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Springer International Publishing
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1
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Journal of business research : JBR
11
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
7
European journal of marketing : EJM
5
Information systems management
5
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
Psychology & marketing
2
SpringerBriefs in Business
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
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1
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ECONIS (ZBW)
73
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1
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Citizens' adoption behavior of mobile government (mGov) : a cross-cultural study
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Archer, …
- In:
Information systems management
33
(
2016
)
3
,
pp. 268-283
Persistent link: https://www.econbiz.de/10011633791
Saved in:
4
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
Saved in:
7
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
8
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
9
Customers' intention and adoption of telebanking in Jordan
Alalwan, Ali Abdallah
;
Dwivedi, Yogesh Kumar
;
Williams, …
- In:
Information systems management
33
(
2016
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011529799
Saved in:
10
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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