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Global service quality of business-to-consumer electronic-commerce

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Does online retail coupons and memberships create favourable psychological disposition?

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Exploring multichannel design : strategy and consumer behaviour

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Social media marketing in the digital age : empower consumers to win big?

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Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging … Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target …)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones …