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~person:"Eagle, Lynne C."
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Eagle, Lynne C.
Eagle, Lynne
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Dahl, Stephan
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Working paper / Department of Commerce, College of Business, Massey University
29
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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The SAGE handbook of marketing ethics
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Macro-social marketing insights : systems thinking for wicked problems
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
2
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
3
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
4
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
5
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
Saved in:
6
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
7
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
Saved in:
8
School-based health communication : exploring the home-school partnership
Hawkins, Jacinta
;
Bulmer, Sandy
;
Rose, Lawrence Craig
; …
-
2006
Persistent link: https://www.econbiz.de/10003582843
Saved in:
9
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
Saved in:
10
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
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