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Consumer behaviour : applications in marketing
East, Robert; Singh, Jaywant; Wright, Malcolm; … - 2017 - 3rd edition
Persistent link: https://www.econbiz.de/10011584767
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Market share is correlated with word-of-mouth volume
Uncles, Mark D.; East, Robert; Lomax, Wendy - In: Australasian marketing journal 18 (2010) 3, pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2013 - 2nd edition
Persistent link: https://www.econbiz.de/10013548195