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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Location still matters : evidence from an online shopping field experiment
Morgan, John; Ong, David; Zhong, Zemin - In: Journal of economic behavior & organization : JEBO 146 (2018), pp. 43-54
Persistent link: https://www.econbiz.de/10011985673
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Just friends, good acquaintances or soul mates? : an exploration of web site connectedness
Maulana, Amalia E.; Eckhardt, Giana M. - In: Qualitative market research : an international journal 10 (2007) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10003492515
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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
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Consumer spirituality : introduction
Husemann, Katharina C.; Eckhardt, Giana M. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 391-406
Persistent link: https://www.econbiz.de/10012178385
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Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10010204014
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An experimental study of price dispersion
Morgan, John; Orzen, Henrik; Sefton, Martin - In: Games and economic behavior 54 (2006) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10003270361