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Customer value
15
Kundenwert
15
Beziehungsmarketing
12
Relationship marketing
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6
Value creation
6
Lieferantenmanagement
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Eggert, Andreas
Kaplan, Robert S.
49
Homburg, Christian
48
Horváth, Péter
44
Weber, Jürgen
44
Kumar, V.
41
Norton, David P.
30
Binckebanck, Lars
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Schmeisser, Wilhelm
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Kühnapfel, Jörg B.
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Rajagopal
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Belz, Christian
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Pepels, Werner
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Schäffer, Utz
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Bruhn, Manfred
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Bauer, Hans H.
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Becker, Wolfgang
21
Herzig, Norbert
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Kleinaltenkamp, Michael
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Pufahl, Mario
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Schmidt, Walter
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Ahlert, Dieter
19
Hammerschmidt, Maik
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Friedag, Herwig R.
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Schaltegger, Stefan
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Hoque, Zahirul
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Krafft, Manfred
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Lueg, Rainer
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Madhani, Pankaj M.
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Terziev, Venelin
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Schäfer, Heiko
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Skiera, Bernd
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Askarany, Davood
15
Georgiev, Marin
15
Gleich, Ronald
15
Günther, Thomas
15
Körnert, Jan
15
Männel, Wolfgang
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Niven, Paul R.
15
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Creating and managing superior customer value
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Rechtsordnung und Steuerwesen : Schriftenreihe
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ECONIS (ZBW)
17
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1
Die
Gewinnermittlung
nach dem Richtlinienvorschlag über eine Gemeinsame Konsolidierte Körperschaftsteuer-Bemessungsgrundlage : Vergleich mit der
Gewinnermittlung
nach dem HGB, EStG...
Eggert, Andreas
-
2015
Persistent link: https://www.econbiz.de/10010508627
Saved in:
2
Kundenbindung auf Basis des Relationship Value
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003928541
Saved in:
3
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
4
Kundenwert
: Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
5
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
6
Linking customer value to customer share in business relationships
Ulaga, Wolfgang
;
Eggert, Andreas
- In:
Creating and managing superior customer value
,
(pp. 221-247)
.
2009
Persistent link: https://www.econbiz.de/10003826408
Saved in:
7
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
8
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
9
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
10
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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