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Reconceptualizing value creati...
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Beziehungsmarketing
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Customer value
15
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Eggert, Andreas
Homburg, Christian
146
Bruhn, Manfred
132
Kumar, V.
97
Han, Heesup
92
Huber, Frank
80
Bauer, Hans H.
74
Verhoef, Peter C.
68
Herrmann, Andreas
59
Mattila, Anna S.
56
Stauss, Bernd
55
Piller, Frank T.
54
Mittal, Vikas
53
Gereffi, Gary
52
Hollebeek, Linda D.
52
Reichwald, Ralf
52
Pietrobelli, Carlo
51
Gil Saura, Irene
50
Wiedmann, Klaus-Peter
50
Krafft, Manfred
47
Kleinaltenkamp, Michael
46
Matzler, Kurt
46
Svensson, Göran
46
Swinnen, Johan F. M.
43
Hammerschmidt, Maik
42
Aksoy, Lerzan
41
Grönroos, Christian
41
Palmatier, Robert W.
41
Swoboda, Bernhard
40
Evanschitzky, Heiner
39
Thaichon, Park
39
Töpfer, Armin
39
Wildemann, Horst
39
Edvardsson, Bo
38
Loureiro, Sandra Maria Correia
38
Stock-Homburg, Ruth
38
Grewal, Dhruv
37
Gustafsson, Anders
37
Spiller, Achim
37
Walsh, Gianfranco
37
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
2
Journal of service research : JSR
2
Kaiserslauterer Schriftenreihe Marketing
2
Applied Marketing Science /Angewandte Marketingforschung
1
Creating and managing superior customer value
1
Electronic Services
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbook of partial least squares : concepts, methods and applications
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing : ZFP ; journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
1
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1
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
4
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
5
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
6
The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
7
Kundenwert
: Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
8
Linking customer value to customer share in business relationships
Ulaga, Wolfgang
;
Eggert, Andreas
- In:
Creating and managing superior customer value
,
(pp. 221-247)
.
2009
Persistent link: https://www.econbiz.de/10003826408
Saved in:
9
Kundenbindung auf Basis des Relationship Value
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003928541
Saved in:
10
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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