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Repeat-buying : theory and applications
Ehrenberg, A. S. C. - 1972
Persistent link: https://www.econbiz.de/10000050974
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What research for what problem
Ehrenberg, A. S. C. - In: Publications / Market Research Society (1964), pp. 46-66
Persistent link: https://www.econbiz.de/10002061264
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An appraisal of Markov brand-switching models
Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10002116249
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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Estimating the proportion of loyal buyers
Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 1 (1964) 1, pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
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The Factor analytic search for program types
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 1, pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
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Fit versus simplicity
Ehrenberg, A. S. C. - In: Statistische Hefte : internationale Zeitschrift für … 17 (1976) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10002116293
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Graphs or tables?
Ehrenberg, A. S. C. - In: The statistician : journal of the Institute of Statisticians 27 (1978) 2, pp. 87-96
Persistent link: https://www.econbiz.de/10002116296
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Laws in marketing
Ehrenberg, A. S. C. - In: Current controversies in marketing research, (pp. 141-152). 1969
Persistent link: https://www.econbiz.de/10002116304
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Models of fact : Examples from marketing
Ehrenberg, A. S. C. - 1968
Persistent link: https://www.econbiz.de/10002116310