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~person:"Ehrenberg, Andrew S. C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Solomon, Michael R."
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Konsumentenverhalten
Mode
Consumer behaviour
27
Verbraucherverhalten
13
Brand management
5
Consumer policy
5
Consumer society
5
Consumers
5
Consumption theory
5
Entscheidungsverhalten
5
Europäische Union
5
Konsumgesellschaft
5
Konsumtheorie
5
Markenführung
5
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5
Privater Konsum
5
Verbraucher
5
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3
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EU-Staaten
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Theory
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Cultural identity
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2
Kulturelle Identität
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Luxusgüter
2
Western Europe
2
Westeuropa
2
Advertising effects
1
Advertising planning
1
Brand image
1
Business ethics
1
China
1
Consumer protection
1
Europe
1
International marketing
1
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Type of publication
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Book / Working Paper
22
Article
6
Type of publication (narrower categories)
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Reprint
Textbook
Article in journal
266
Aufsatz in Zeitschrift
266
Aufsatz im Buch
31
Book section
31
Lehrbuch
19
Collection of articles of several authors
16
Sammelwerk
16
Glossar enthalten
6
Glossary included
6
Aufsatzsammlung
4
Mehrbändiges Werk
4
Multi-volume publication
4
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Sammlung
1
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Language
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English
26
German
2
Author
All
Ehrenberg, Andrew S. C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Solomon, Michael R.
Warde, Alan
Schiffman, Leon G.
8
Schneider, Willy
8
Hawkins, Del I.
7
Kroeber-Riel, Werner
7
Foscht, Thomas
6
Kanuk, Leslie Lazar
6
Keller, Kevin Lane
6
Mooij, Marieke K. de
6
Swoboda, Bernhard
6
Trommsdorff, Volker
6
Askegaard, Søren
5
Bamossy, Gary J.
5
Felser, Georg
5
Mothersbaugh, David L.
5
Weinberg, Peter
5
Belk, Russell W.
4
Best, Roger J.
4
Bänsch, Axel
4
East, Robert
4
Elliott, Richard
4
Frank, Robert H.
4
Gröppel-Klein, Andrea
4
Hill, Ronald Paul
4
Hogg, Margaret K.
4
Kuß, Alfred
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Tadajewski, Mark
4
Zelenak, Mel J.
4
Aaker, Jennifer
3
Arnould, Eric J.
3
Blythe, Jim
3
Dobscha, Susan
3
Erdem, Tülin
3
Fischer, Eileen
3
Fournier, Susan
3
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Institution
All
Russell Sage Foundation
1
Published in...
All
SAGE benchmarks in culture and society
5
Always learning
2
Brand management ; Vol. 2
2
Pearson always learning
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Measuring and managing brands
1
The impact of theory on representations of the consumer and the marketing organisation
1
Wirtschaft / Marketing
1
wi - wirtschaft
1
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Source
All
ECONIS (ZBW)
Showing
1
-
10
of
28
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articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior in
fashion
Solomon, Michael R.
;
Rabolt, Nancy J.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003401740
Saved in:
2
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
3
Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
4
Fashion
& luxury marketing
Solomon, Michael R.
;
Mrad, Mona
-
2022
Persistent link: https://www.econbiz.de/10013202999
Saved in:
5
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
1992
Persistent link: https://www.econbiz.de/10000842409
Saved in:
6
Konsumentenverhalten
Solomon, Michael R.
-
2016
-
11., aktualisierte Auflage
Das international bekannte Lehrbuch
Konsumentenverhalten
von Michael R. Solomon (Professor für
Konsumentenverhalten
an …
Persistent link: https://www.econbiz.de/10011438334
Saved in:
7
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Askegaard, Søren
;
Hogg, Margaret K.
; …
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10012018573
Saved in:
8
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
2018
-
Twelfth edition, global edition
Persistent link: https://www.econbiz.de/10011687317
Saved in:
9
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
; …
-
2016
-
Sixth Edition
Persistent link: https://www.econbiz.de/10011443617
Saved in:
10
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
1
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