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~person:"Ehrenberg, Andrew S. C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Consumer behaviour
14
Brand management
5
Consumer policy
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Consumer society
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Consumers
5
Consumption theory
5
Konsumgesellschaft
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Konsumtheorie
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Markenführung
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Ehrenberg, Andrew S. C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Solomon, Michael R.
14
Schiffman, Leon G.
8
Schneider, Willy
8
Hawkins, Del I.
7
Kroeber-Riel, Werner
7
Foscht, Thomas
6
Kanuk, Leslie Lazar
6
Keller, Kevin Lane
6
Mooij, Marieke K. de
6
Swoboda, Bernhard
6
Trommsdorff, Volker
6
Askegaard, Søren
5
Bamossy, Gary J.
5
Felser, Georg
5
Mothersbaugh, David L.
5
Weinberg, Peter
5
Belk, Russell W.
4
Best, Roger J.
4
Bänsch, Axel
4
East, Robert
4
Elliott, Richard
4
Frank, Robert H.
4
Gröppel-Klein, Andrea
4
Hill, Ronald Paul
4
Hogg, Margaret K.
4
Kuß, Alfred
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Tadajewski, Mark
4
Zelenak, Mel J.
4
Aaker, Jennifer
3
Arnould, Eric J.
3
Blythe, Jim
3
Dobscha, Susan
3
Erdem, Tülin
3
Fischer, Eileen
3
Fournier, Susan
3
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Brand management ; Vol. 2
2
Brand management ; Vol. 4
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Critical perspectives on business and management
1
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Measuring and managing brands
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ECONIS (ZBW)
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11
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
12
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2006
Persistent link: https://www.econbiz.de/10003095378
Saved in:
13
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
14
Brand
advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
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