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Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428

Persistent link: https://www.econbiz.de/10011410229

Eisend, Martin (ed.); Franke, George R. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011453830

Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3

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Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 377-394

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Zabkar, Vesna (ed.); Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana>; European Advertising Academy - 2017

Persistent link: https://www.econbiz.de/10011660479

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363

Persistent link: https://www.econbiz.de/10011591612

Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10011298747

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409

Persistent link: https://www.econbiz.de/10012200491