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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

Persistent link: https://www.econbiz.de/10011485859

The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions

Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10011460095

Explaining digital piracy : a meta-analysis

Eisend, Martin - In: Information systems research : ISR 30 (2019) 2, pp. 636-664

Persistent link: https://www.econbiz.de/10012038248

Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture

Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60

Persistent link: https://www.econbiz.de/10011626813

Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets

Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111

Persistent link: https://www.econbiz.de/10011784184

A meta-analysis of when and how advertising creativity works

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

How humor in advertising works: A meta-analytic test of alternative models

Eisend, Martin - In: Marketing Letters 22 (2011) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10009150348

Brand personality: A meta-analytic review of antecedents and consequences

Eisend, Martin; Stokburger-Sauer, Nicola - In: Marketing Letters 24 (2013) 3, pp. 205-216

This article presents a meta-analysis on brand personality (BP) by investigating the antecedents and consequences of the BP dimensions of sincerity, excitement, competence, sophistication, and ruggedness, as suggested by Aaker (Journal of Marketing Research 34:347–356, <CitationRef CitationID="CR1">1997</CitationRef>). The authors...</citationref>

Persistent link: https://www.econbiz.de/10010989703

Advertising repetition : a meta-analysis on effective frequency in advertising

Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428

Persistent link: https://www.econbiz.de/10011410229